Founder of SandyMcDonald.com and charity, CreateCare Global, Sandy McDonald is an author, a TEDx speaker, and a storytelling trainer, working with business and academia to bring clarity of communication through purpose-led story.
After 22 years running a marketing communications company, she used purposeful storytelling to start a worldwide community of more than 20,000 in 60 countries that helps thousands of orphaned children in Africa today.
Her TEDx talk about this, Tell Your Story. Save a Life received a standing ovation, and her book, Get it right online details the framework that achieved this.
Sharing the remarkable science behind why stories impact on our brain to build trust, she demonstrates why the correlation between storytelling and an individual’s purpose boosts recall and a willingness to cooperate.
Sandy is a fierce proponent of sharing the wisdom accumulated in a lifetime through story as a legacy to better humanity.She believes that stories told from clarity of purpose and principles elevate leadership by sparking the energy to propagate goodness.
She is known for helping people convert the complexity of their world into memorable stories to enrich, transform or even save lives.