David Meerman Scott / Real-Time Marketing Strategy

My real-time marketing strategy session is ideal for those who want actionable advice on a particular marketing challenge.

More than a decade ago, I was among the first people to identify the social media revolution as it was beginning. With my book "The New Rules of Marketing and PR", first published in 2007, now in a 6th edition and available in 29 languages, I have been educating people around the world on the new ideas of digital communications. New Rules and my other nine books combined have sold nearly a million copies.

I've delivered presentations in 43 countries and my ideas are known worldwide. In 2017, Oxford Dictionary named the concept I pioneered, Newsjacking - the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business - to the shortlist for word of the year.

Describe the mentor services you are best known for: Marketing - Newsjacking - Creating, growing and selling businesses
Years in the workforce: 25
Mentoring Type:
Other mentoring categories (not listed above): Marketing Strategy
Industry Experience:
Financial Services
Professional & Business Services
Real Estate & Construction
Retail & Sales
Technology &Telecommunications
Non Profit
Keyword search items - (Experience, Exposure, Education, Skills, Industry, Companies etc): marketing, PR, public relations, social media